Rolex and Woo Hing Brothers History

For four generations, Woo Hing Brothers has been leading the way in horological pursuit and exceptional customer service. Discover our rich history that has made us the choice destination for a world-class Rolex shopping experience in the Pearl of the Orient.

Our story unfolds in 1950, when Singapore-based Woo Hing Brothers set to expand their horizons in Penang. Charmed by the state’s booming luxury import industry, the company established its first landmark boutique along Campbell Street, in the heart of a historically charming UNESCO World Heritage Site. It was here where the business took root and established itself as one of the leading retailers of Rolex timepieces throughout Malaya, making Woo Hing Brothers the first and only Official Rolex Retailer in the city island.

Woo Hing Brothers stood against the test of time and constantly evolved to become the brand it is today. Since its establishment, the business has weathered through the Japanese occupation, witnessed the independence of Malaya, and constantly refurbished itself to stay ahead of time. It was at the turn of the millennia when our store streamlined into its current monobrand status, before converting into a full-fledged Rolex boutique in 2008.

Today, Woo Hing Brothers is a perfect harmony of the past and present. Fusing tradition and modernity together, our Campbell Street boutique encapsulates the innovative spirit of Rolex. Under the direction of the family’s fourth generation, our company’s passion for luxury retail continues to grow, along with the unparalleled reputation for impeccable customer service that has been fortified over the last century.

As the first and only Official Rolex Retailer in Penang, Woo Hing Brothers has set the gold standard for exceptional customer service and timekeeping excellence. Together, this long-standing partnership has cultivated a deep appreciation of horology amongst passionate connoisseurs and novice collectors alike. A member of the worldwide network of Official Rolex Retailers, Woo Hing Brothers is also proud to sell and maintain Rolex Watches, guaranteeing the authenticity of each and every part of your Rolex.