Rolex
Datejust 31
Oyster, 31 mm, Oystersteel and white gold m278274-0018

Price:

RM32,000

* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

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Rolex

Datejust 31

Oyster, 31 mm, Oystersteel and white gold

m278274-0018

Price:

RM32,000

* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

CONTACT US

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REFERENCE

278274

DETAILS

Highly legible Chromalight display with long-lasting blue luminescence

MODEL CASE

Oyster, 31 mm, Oystersteel and white gold

OYSTER ARCHITECTURE

Monobloc middle case, screw-down case back and winding crown

BEZEL

Fluted

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

BRACELET

Jubilee, five-piece links

BRACELET MATERIAL

Oystersteel

POWER RESERVE

Approximately 55 hours

DIAL

Mint green

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

DIAMETER

31 mm

MATERIAL

White Rolesor - combination of Oystersteel and white gold

WINDING CROWN

Screw-down, Twinlock double waterproofness system

CRYSTAL

Scratch-resistant sapphire, Cyclops lens over the date

PRECISION

-2/+2 sec/day, after casing

OSCILLATOR

Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers

WINDING

Bidirectional self-winding via Perpetual rotor

CLASP

Concealed folding Crownclasp

CALIBRE

2236, Manufacture Rolex

ESCAPEMENT

N/A

GEM SETTING

N/A

Watch on wrist
Featured Specification

Mint green dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Featured Specification
Featured Specification

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

KETERSEDIAAN MODEL

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Woo Hing Brothers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

https://www.youtube.com/embed/tsr9rPZ-7ek?feature=oembed

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

https://www.youtube.com/embed/zo7JAex7Mow?feature=oembed

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and aesthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature aesthetic styles.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

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