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Rolex
Datejust 31 Oyster, 31 mm, Oystersteel and white gold M278274-0035

Price:

RM41,200

* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Models availability

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Rolex

Datejust 31

Oyster, 31 mm, Oystersteel and white gold

M278274-0035

Price:

RM41,200

* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.

Models availability

CONTACT US

Whatsapp icon

REFERENCE

278274

DETAILS

N/A

MODEL CASE

Oyster, 31 mm, Oystersteel and white gold

OYSTER ARCHITECTURE

Monobloc middle case, screw-down case back and winding crown

BEZEL

Fluted

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

BRACELET

Oyster, three-piece solid links

BRACELET MATERIAL

Oystersteel

POWER RESERVE

Approximately 55 hours

DIAL

Azzurro blue, floral motif set with diamonds

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

DIAMETER

31 mm

MATERIAL

White Rolesor - combination of Oystersteel and white gold

WINDING CROWN

Screw-down, Twinlock double waterproofness system

CRYSTAL

Scratch-resistant sapphire, Cyclops lens over the date

PRECISION

-2/+2 sec/day, after casing

OSCILLATOR

Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers

WINDING

Bidirectional self-winding via Perpetual rotor

CLASP

Folding Oysterclasp with Easylink 5 mm comfort extension link

CALIBRE

2236, Manufacture Rolex

ESCAPEMENT

N/A

GEM SETTING

24 diamonds in 18 ct gold settings

Watch on wrist
Featured Specification

Azzurro-blue dial

The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Featured Specification
Featured Specification

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

KETERSEDIAAN MODEL

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Woo Hing Brothers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

https://www.youtube.com/embed/AQATzDTiNhw?feature=oembed

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless esthetics. The Oyster Perpetual Datejust is a unique regatta chronograph. Learn more about its features and how to set the time and, for the perfect race start, how to use the exclusive countdown function by watching the video.

https://www.youtube.com/embed/zo7JAex7Mow?feature=oembed

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

Rolex Datejust

Make a date of a day

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